Crowdfunding.... Why Do People Give?
By: Heather Wilson on | Comments: 0I have given to a few crowdfunding campaigns over the last few years, even way before I really knew what crowdfunding was.
I remember the first time that I saw an acquaintance post something about raising money on Facebook. Her car had broken down and she was in desperate need of a new one. She was asking people to donate money to her car fund. I was intrigued. I thought, I'm going to give her 20 bucks. A couple clicks later it was done. It was super easy and it was fun to watch her start reaching toward her goal. I had never seen anything like it. It was actually quite fun to be a part of it, even if in a small way.
Fast forward a year or so later and I am now seeing crowdfunding campaigns popping up everywhere, and find I'm not as likely to just donate $20 to everyone who asks.
So I ask myself, “What about certain campaigns inspires me to give?”
Maybe reading about what inspired me will help you understand what will inspire yourgivers and I would love to hear your comments on who you have given to and what drew you in to their campaigns.
I gave because
So to sum it all up. Why will people give you your campaign?
THEY WILL GIVE BECAUSE
They see your posts, you have asked them and they think ‘What a neat idea’. So share your posts to people that might not always hear from you. Not just your regular supporters. Ask others to share as well. Reach far and wide. Grab people’s attention.
THEY WILL GIVE BECAUSE
They know you personally. Share your campaign with your friends and family. Before you even launch let the ones closest to you know what you are doing and the heart behind it. Invite them to be a part of your adventure. Ask them to give and share on your launch day to help build momentum.
THEY WILL GIVE BECAUSE
You thank them!! As money starts coming in it can get easy to just lump all the givers together and just assume they know you appreciate them. On GiveSendGo.com a thank you note gets sent to each of your givers and you can customize it for each campaign. But I still would make a big deal of it on your social media platforms (unless they wish to remain anonymous)
THEY WILL GIVE BECAUSE
They feel like they will make a difference. People want to know that what you are accomplishing isn’t about you buying flights, or growing a business, or even raising money for a charity/ it’s about people. About changing the world. Everyone wants to make a difference. Invite them , inspire them, Ignite a passion!
And last but not least, we are all called to GIVE. Give to be obedient. Give to bless others, Give to be more like Jesus.
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I remember the first time that I saw an acquaintance post something about raising money on Facebook. Her car had broken down and she was in desperate need of a new one. She was asking people to donate money to her car fund. I was intrigued. I thought, I'm going to give her 20 bucks. A couple clicks later it was done. It was super easy and it was fun to watch her start reaching toward her goal. I had never seen anything like it. It was actually quite fun to be a part of it, even if in a small way.
Fast forward a year or so later and I am now seeing crowdfunding campaigns popping up everywhere, and find I'm not as likely to just donate $20 to everyone who asks.
So I ask myself, “What about certain campaigns inspires me to give?”
Maybe reading about what inspired me will help you understand what will inspire yourgivers and I would love to hear your comments on who you have given to and what drew you in to their campaigns.
I gave because
- I was intrigued and I had a little extra money that month. That simple, that's what inspired me the first time. It was fun to be a part of something that I had never seen before. Now, that won't happen as much any longer because crowdfunding is becoming much more commonplace in today society.
- Another reason I have found myself giving is it is because it is family or close friends. When family is trying to raise money, of course I can donate $20 $50 $100+ depending on the time of my paycheck and the need.
- I gave because I felt appreciated. Once I gave to somebody, and I know this is not necessarily the best reason, but I gave because I knew it would make a difference in her daughter’s life and I knew she publicly thanked people who gave. Her thanks always felt so sincere. So I didn't necessarily give just to get the thanks but when she did say thank you, It made me feel like I made a HUGE difference, because of how grateful she sounded. Everyone wants to feel like they made a difference.
- Then there were times that I gave because the difference I knew my money would make in a specific way. I wasn’t just giving so someone else could be a missionary while I stayed home or so someone else could be supported. I gave because of the specific way my money was going to change a life. Example: I saw a campaign about orphan kids in Haiti that wanted to take a once in a lifetime trip to their capital. It would cost $40 a child. Knowing my money would make a difference in such a specific way made me want to give.
So to sum it all up. Why will people give you your campaign?
THEY WILL GIVE BECAUSE
They see your posts, you have asked them and they think ‘What a neat idea’. So share your posts to people that might not always hear from you. Not just your regular supporters. Ask others to share as well. Reach far and wide. Grab people’s attention.
THEY WILL GIVE BECAUSE
They know you personally. Share your campaign with your friends and family. Before you even launch let the ones closest to you know what you are doing and the heart behind it. Invite them to be a part of your adventure. Ask them to give and share on your launch day to help build momentum.
THEY WILL GIVE BECAUSE
You thank them!! As money starts coming in it can get easy to just lump all the givers together and just assume they know you appreciate them. On GiveSendGo.com a thank you note gets sent to each of your givers and you can customize it for each campaign. But I still would make a big deal of it on your social media platforms (unless they wish to remain anonymous)
THEY WILL GIVE BECAUSE
They feel like they will make a difference. People want to know that what you are accomplishing isn’t about you buying flights, or growing a business, or even raising money for a charity/ it’s about people. About changing the world. Everyone wants to make a difference. Invite them , inspire them, Ignite a passion!
And last but not least, we are all called to GIVE. Give to be obedient. Give to bless others, Give to be more like Jesus.
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