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Your Grandmother Crowdfunded Better Than You! 

By: Alex Shipley on | Comments: 0
When most people hear the word "crowdfunding," they probably think of modern websites and online platforms like GiveSendGo, where people can raise money for the people and causes that matter most to them. But what if we told you that crowdfunding isn't a new phenomenon? In fact, it's been around for centuries — long before the internet even existed!

Here’s a look at the surprising history of crowdfunding and how it’s evolved into the powerful tool for generosity and sharing hope that we know today.

1. The Statue of Liberty Was Funded Through Crowdfunding
That’s right — one of the most iconic symbols of freedom in the world was crowdfunded! In 1885, the Statue of Liberty was ready to be shipped from France to New York City, but there was a problem: the U.S. government didn’t have enough money to build the pedestal for it.

Enter Joseph Pulitzer, a newspaper publisher who used his newspaper, The New York World, to call on everyday Americans to contribute funds. Over 120,000 people donated small amounts of money (many under $1) to help build the pedestal. Thanks to this grassroots effort, Lady Liberty found her home in New York Harbor, and the world witnessed one of the earliest examples of successful crowdfunding.

2. Artists Have Been "Crowdfunding" Patrons for Centuries
Long before platforms like GiveSendGo, artists, writers, and musicians relied on "patronage" — a fancy term for crowdfunding in the olden days. Wealthy patrons, like kings, queens, and noble families, would fund artists in exchange for works of art, music, or literature.

But it wasn’t always just the wealthy who provided support. In 17th- and 18th-century Europe, writers and composers would often pre-sell their works to "subscribers." Essentially, people would pay upfront for a book, opera, or piece of music, and their names would be listed as "subscribers" in the final work. Sound familiar? It’s not all that different from modern crowdfunding, where some givers support a project in exchange for perks, early access, or recognition.

3. War Bonds: Community Funding on a National Scale
During both World Wars, countries like the U.S., Canada, and the U.K. issued "war bonds" to their citizens. Citizens would "invest" their money to help fund the war effort, with the promise of repayment with interest. While technically an investment, the emotional appeal of supporting a cause bigger than oneself drew millions of everyday people to participate.

Governments marketed war bonds as an act of patriotism and solidarity — a way for people to feel like they were part of something bigger. This is similar to the emotional connection we feel when supporting someone’s GiveSendGo campaign. Back then, they had posters and rallies; today, we have emails, events, and social media posts. But the heart behind it is the same.

4. Community Chests and "Whip-Rounds"
If you’ve ever seen the Community Chest cards in Monopoly, you’ve stumbled upon another historical reference to crowdfunding. Community chests were literal collections of money used to support local community needs. These chests, managed by towns or local organizations, would distribute funds to help people facing financial hardship.

A similar idea was found in "whip-rounds" (a British term) where coworkers or community members would "whip around" a collection for someone in need. Whether it was gathering money for a coworker’s retirement gift or supporting a family that had suffered a loss, these small acts of collective giving have always been part of our human story.

5. Early "Subscriptions" for Print Media and Books
Before printing presses became efficient enough to mass-produce books, authors would "crowdfund" their work by getting subscribers to pay for the book before it was even written. The author would use the funds to cover the cost of printing and paper. As a thank-you, subscribers’ names would often be printed at the front of the book.

This is eerily similar to modern crowdfunding, where donors of a project get early access or special credit. In fact, if you’ve ever seen a GiveSendGo campaign where givers’ names are publicly listed as supporters, you’re witnessing a modern take on an age-old practice.

Crowdfunding Today: A New Era of Generosity
While the methods and platforms have changed, the spirit of crowdfunding remains the same: people coming together to support something bigger than themselves. Today, platforms like GiveSendGo make it easier than ever for anyone to raise money for emergencies, projects, dreams, and any other causes that matter. No longer limited to artists, writers, and governments, crowdfunding has become a way for everyday people to make a difference.

With modern technology, anyone with a dream, a cause, or a crisis can now create a campaign and invite friends, family, and even strangers to join them. It's never been more accessible, and the impact is bigger than ever.

What Will You Crowdfund for in 2025?
The power of crowdfunding is older than you think, but its potential is bigger than ever. If people in the 1800s could fund a giant statue or help a writer publish their book, imagine what you can do on GiveSendGo today. 

Whether it’s supporting a family in crisis, funding a community project, or helping someone fulfill a dream, crowdfunding in 2025 could be the year you make a lasting impact. So, what’s your big idea? What story will you tell? And most importantly, what will you fundraise for in 2025?
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5 Ways to Warm Up Your Generosity This Holiday Season

By: Alex Shipley on | Comments: 0
As the winter chill sets in, there's no better time to warm hearts with the gift of generosity. This Christmas season, you have the opportunity to be a source of light and hope for others — both on and off GiveSendGo. Here are five impactful ways to warm up your generosity and be a difference maker! 

1. Give to a GiveSendGo Campaign: GiveSendGo is home to thousands of campaigns started by people from all walks of life. From medical needs to community initiatives, your generosity can be a lifeline for someone in need. This Christmas, consider browsing our site for a cause that matters to you. Whether it’s helping a family rebuild after a disaster or supporting a church’s mission trip, every donation is a reminder to someone that they’re not alone.

Be a Difference Maker: Find a campaign you care about, give, and leave an encouraging message or prayer for the recipient. Your words of kindness are just as powerful as your gift.

2. Bless a Neighbor in Need: Generosity can even take you right next door. This season, look around your community. Is there an elderly neighbor who could use help with groceries? A single parent who might appreciate a surprise gift for their child? Small, thoughtful gestures can have a profound impact.

Be a Difference Maker: Deliver a holiday meal, offer to shovel snow, or surprise a neighbor with a gift card for essentials. Simple acts of kindness remind people they are seen and valued.

3. Start Your Own GiveSendGo Campaign: If you've ever felt a tug on your heart to start something bigger, now is the perfect time. Maybe it’s raising funds for a local shelter, supporting a family facing unexpected hardship, or helping a friend with medical expenses. Starting a campaign gives others the opportunity to join you in generosity.

Be a Difference Maker: Start a GiveSendGo and invite friends and family to give. When people come together for a common cause, hope spreads far and wide.

4. Volunteer Your Time and Talents: Time is one of the most valuable gifts you can give. Volunteering at local shelters, food banks, or community centers allows you to directly connect with people in need. Churches also see a surge in attendance during Christmas, creating a need for extra help with parking teams, nursery care, greeters, and more. Offering your time in these spaces is a beautiful reminder that generosity isn’t just about money — it’s about presence and compassion. Plus, it’s a great opportunity to share the hope of Jesus!

Be a Difference Maker: Look for opportunities to volunteer in your community. Serve meals, organize a clothing drive, or spend time with individuals who might be feeling lonely during the holidays.

5. Practice Intentional Generosity with Loved Ones: Generosity can be practiced right within your own circle of family and friends. Write heartfelt letters to loved ones, offer to babysit for a stressed-out parent, or give thoughtful, personalized gifts that go beyond material value. Your time, attention, and thoughtfulness are powerful ways to warm hearts.

Be a Difference Maker: Focus on presence over presents. Create meaningful experiences, offer acts of service, and express gratitude for the people in your life.

This Christmas, Let Your Generosity SHINE! Generosity isn’t confined to a single act — it’s a lifestyle. Whether you’re giving through a GiveSendGo campaign, blessing a neighbor, volunteering, or simply being present for loved ones, you’re making the world a warmer place. This Christmas, we invite you to "Warm Up Your Generosity" and watch how it brings light and hope to the hearts of others.
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Build Your Campaign Team and Create Engaging Content 

By: Alex Shipley on | Comments: 1
With Giving Tuesday just around the corner, are you ready to make your campaign SHINE? Before diving into sharing, take a step back and rally your team for some behind-the-scenes prep!

Great campaigns are built with creativity, teamwork, and a touch of elbow grease. Your team will help you brainstorm ideas, rally support, and create content that’s as inspiring as it is shareable.

But don’t worry if you're flying solo! Many of these tips will still be super helpful for anyone looking to create a great Giving Tuesday campaign!

Here’s how to set your campaign up for success:

1. Gather Your Dream Team

Begin by gathering your closest friends, family, and colleagues—the people who will always be in your corner. Your team doesn’t need to be large, just the people who are as committed to your cause’s success as you are!

Personally share your passion and excitement for your campaign, explaining how they can play a role in bringing it to life. These early supporters are your foundation, offering encouragement, ideas, and critical support.

Together, you’ll brainstorm the best ways to tell your story, share your mission, and inspire others to join your journey. Don’t underestimate the power of diverse perspectives—everyone’s unique ideas can make your campaign even stronger.

Tip: Let your team know their role goes beyond just giving. They’re here to help you brainstorm, create content, share your campaign, and build the momentum needed to make your efforts truly stand out!

2. Brainstorm Together for Content Ideas

Now that your team is on board, it’s time to roll up your sleeves and start brainstorming content ideas that will bring your campaign to life. Whether you meet in person or virtually, gather your closest supporters to discuss creative ways to connect with potential givers. 

Think about what will resonate—will it be a heartfelt video, behind-the-scenes snapshots, or even a funny meme (because, why not)? Your content sets the stage for everything that follows, so the more prepared and creative you are, the easier it will be to inspire others to share.

Content Brainstorming Examples:
  • Story Highlights – Decide which aspects of your story will most inspire or appeal to others. What personal experiences or goals should you emphasize?
  • Visuals – Discuss photos, videos, or graphics that will help visually bring your story to life.
  • Slogans and Hashtags – Craft memorable phrases or hashtags that capture the heart of your campaign and make it easy for others to follow and share.

3. Engage Your Team in Content Creation

Encourage your team to help create meaningful content for your campaign. For personal campaigns, consider recording a short video explaining your campaign’s purpose, why it matters to you, and how others can get involved. For team-focused efforts like a church mission trip, invite members to create individual or group videos highlighting their goals, sharing their destination (if appropriate), and explaining how people can support or pray for them. Team members can also write heartfelt testimonials about why the cause is important to them. These personal touches add authenticity and resonate deeply with your audience.

Creative Content Ideas for Supporters:
  • Short Testimonials – Team members share why the campaign matters to them or its impact on others.
  • Photos or Videos – Capture moments related to the cause, preparations, or personal messages to supporters.
  • Quotes and Stories – Share inspirational quotes or short stories that highlight the mission’s significance and potential impact.
Bonus Tip: Start building your email list or a list of people you’ll reach out to directly on social media now! We’ll dive into sharing your campaign next week, but having your list ready means you’ll be prepared to hit “send” when it’s time.

4. Build a Campaign Calendar

Set up a schedule with your team for what to post in the lead-up to and on Giving Tuesday. This calendar can guide you on when to share each piece of content, giving your campaign a well-planned and polished feel when the big day arrives. 

Use this time to create posts, graphics, and other materials so they’re already ready to go. You can also divvy out when each person on your team will share your campaign and where. Having everything organized ahead of time will keep sharing your campaign as stress-free and effective as possible.

5. Get Excited and Celebrate the Wins

Take a moment to celebrate what your team has already accomplished, whether it’s a great video, strong visuals, or a well-thought-out plan. Sharing progress helps everyone feel appreciated and energized to push forward as Giving Tuesday approaches. Remember, it’s YOUR campaign, and its success relies on the effort you put into it! Take ownership of when you share, how much you share, and where you share it. And celebrate every win, big or small—whether it’s a share, a dozen likes, or even a few early donations! Each step forward is a sign that your cause is resonating with people and worth supporting!

So, now that you've got all your ducks in a row, you’ll be ready to hit the ground running when we talk about sharing next week. But don’t wait too long—getting your team and content prepped early is key to boosting your Giving Tuesday success! 

You’ve got this! 
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