Starting a GiveSendGo campaign is just the beginning of your fundraising journey! But don’t worry, with a little effort, you can increase your campaign's visibility, engagement, and support, ultimately making it more successful. We want to help you achieve your goals, so we've put together some best practices to help you share your GiveSendGo campaign most effectively.
Share With YOUR Network: Contrary to popular belief, starting a campaign doesn't guarantee automatic support. Unless your campaign goes viral, it's unlikely that strangers will spontaneously donate to your cause.That's why it's important to actively share your campaign with YOUR network.
Share Often and Consistently: Simply starting your campaign and sharing it once won't ensure its success. You'll need to consistently share it over time to see results. Keep your campaign top of mind and ask your network to share it too!
Share Your Story: People connect more with the WHY behind your cause more than the what. Be transparent and speak from the heart when sharing the story behind your cause.
What If I Don't Have/Use Social Media?: Word of mouth is a powerful tool, and so are email, text, and direct messaging. Share posters and postcards on church and community bulletin boards, and reach out to local media like radio stations and newspapers. Consider partnering with local businesses,hosting events, sharing on online forums, and even using the tried and true snail mail method!
What Should I Say When I Share?: Keep your message short and sweet. Explain why you're raising money, how the funds will be used, and what people's support will mean to you.
Adopting these best practices, such as actively sharing your campaign with your network, sharing it consistently over time, and telling your story authentically and from the heart, can significantly broaden your campaign's reach and increase support. Remember, the more effort you pour into your campaign, the greater your chances for success. Happy fundraising!
How to Leverage GiveSendGo's 'Giving Twosday' Initiative for Your Organization: A Guide for Churches, Schools, Small Businesses, Nonprofits, and More!
By Alex Shipley
If you've been following our social media updates, you're likely aware that GiveSendGo is giving away THOUSANDS of dollars to campaigns on Giving Twosday.
Whether you're a business owner, involved with a school, church, nonprofit, or championing another worthy cause, we understand the challenge of having a great cause or idea but lacking the funds to drive it forward.
That’s why we don’t want you to miss out on our Giving Twosday give back initiative and strongly encourage you to start a GiveSendGo campaign for your organization or cause.
By starting a campaign, you allow others the opportunity to come alongside you and support your cause or organization through their giving.
Here are some effective strategies to help you leverage GiveSendGo’s Giving Twosday initiative for your organization once you’ve started a campaign.
For Your Church:
Campaign Focus: Whether you're a pastor, committee, or church member, use GiveSendGo to raise funds for various church needs this Giving Twosday, such as projects, outreach programs, mission trips, emergency relief, tech upgrades, operational expenses, special events, scholarships, or to support local charities.
Promotion Strategy: Consistently engage the congregation about your campaign through Sunday announcements, newsletters, and social media platforms. Highlight the impact their contributions could have on reaching the community, sharing hope, and strengthening the church's mission.
Encouragement to Audience: Encourage your church members to share your campaign with their friends, family, and community to expand your reach. Also, remind them to make donations to your church's campaign on Giving Twosday, November 28th.
For Your School:
Campaign Focus: If you're a superintendent, parent of a student, or a supportive community member, start a Giving Twosday campaign for your school on GiveSendGo to further its students' educational journey. Whether it's for classroom resources, extracurricular activities, or special projects, garner support for your school's educational endeavors.
Promotion Strategy: Collaborate with teachers, parents' associations, and student councils to spread the word. Utilize school newsletters, social media, and parent-teacher conferences to showcase the positive impact of contributions.
Encouragement to Audience: Highlight how their contributions will directly enhance the learning experience for students. Encourage parents to share the campaign within their networks (friends, family, and community across a variety of channels), creating a chain of support for the school.
For Your Small Business:
Campaign Focus: Elevate your small business with a GiveSendGo campaign on Giving Twosday. Whether you're starting from the ground up or relying on local support, consider raising funds for crucial supplies, business expenses, overhead, or promotional materials. Your business can also support a local cause, initiate community projects, or aid in community development.
Promotion Strategy: Engage your customer base through emails, social media, and in-store promotions. Emphasize how contributions on Giving Twosday directly impact your small business and the local community.
Encouragement to Audience: Rally your community to join your small business's journey - most community members are eager to do so. Encourage contributions on Giving Twosday, stressing the collective impact on both your business and the local area. Express gratitude and consider offering incentives, such as discounts or promotions, to customers who contribute to the campaign.
For Your Nonprofit:
Campaign Focus: Magnify your impact this Giving Twosday and fundraise for your nonprofit's mission, ongoing projects, operational expenses, advocacy and awareness, emergency relief, scholarships, community development, or special initiatives aligned with your nonprofit's mission.
Promotion Strategy: Utilize the nonprofit's existing communication channels, including newsletters, email campaigns, and social media. Showcase success stories and the tangible impact of past contributions to build trust and enthusiasm.
Encouragement to Audience: Remind supporters that their contributions directly contribute to positive change. Encourage them to share the campaign within their networks, emphasizing the collective power of their combined efforts on Giving Twosday.
For Another Worthy Cause:
Whether you're a community group, sports team, or a passionate individual, GiveSendGo is your platform to amplify your cause for Giving Twosday. Mobilize your supporters, share your story, and create something incredible together—encouraging people to support you through their giving.
So what are you waiting for? Jump on over to GiveSendGo, start your campaign, and be part of a day where giving isn't just an action; it's a transformative force resonating across communities, schools, businesses, nonprofits, and beyond. Your journey towards making a difference in this world begins here.
This Giving Twosday, November 28th, GiveSendGo is excited for an extraordinary day of giving! One of TWO incredible ways we’re giving back is every hour for 12 hours, we'll be giving away thousands of dollars to verified Giving Twosday campaigns on GiveSendGo.com.
To make your campaign eligible for our giving initiative, be sure to use Giving Twosday hashtags like #GivingTuesday, #GivingTuesday2023, #GivingTwosday, or #GivingTwosday2023 in your campaign description.
Now, what can you raise funds for on Giving Twosday? Here are some ideas:
Charitable Causes: Support a cause that's close to your heart, whether it's providing food for the hungry, clean water for communities in need, or shelter for the homeless. Your campaign can make a significant impact on those who need it most.
Medical Expenses: Help someone in your community cover their medical bills, treatment, or surgeries. It’s no surprise medical is one of GiveSendGo’s top campaign causes. Medical fundraisers are a common way to give hope to individuals facing significant health challenges.
Education: Contribute to the educational dreams of students by raising funds for tuition, textbooks, or school supplies. Consider supporting teachers by fundraising for their classroom needs. Education is a powerful gift that can change lives.
Mission Trips: If you or your church is planning a mission trip to share the gospel and serve communities in need, raising funds on Giving Twosday can make it possible and allow you to share hope in distant places.
Community Projects: Support local community initiatives, such as building playgrounds, libraries, or green spaces. Your campaign can make your neighborhood a better place for everyone.
Personal Needs: Sometimes, people need help with personal expenses like rent, utilities, or essential items. Your campaign can provide immediate relief to people in need.
Nonprofit Organizations: Raise funds for a nonprofit organization you believe in. Your contributions can help them continue their vital work.
Action You're Passionate About: If you're deeply committed to a specific cause or action, create a campaign to help fund your initiative as well as to raise awareness and support for it.
Once you’ve created your Giving Twosday campaign be sure to share, share, share it with your friends, family, and community via, email, social media, text and direct message, and even by promoting it through establishments local to you!
Giving Twosday is the perfect opportunity for you to see a need and make a difference by starting a campaign now on GiveSendGo! So, what are you waiting for?!
